PRIMA, the fine jewelry brand, is uniquely presented under design development and production process of Pranda Jewelry PCL., the world’s leading manufacturer and distributor of gemstone jewelry. PRIMA jewelry is exquisitely recognized through the finest designs with meticulous craftsmanship from our skillful Thai craftsmen. PRIMA exclusively offers 24K, 18K and 9K Gold Jewelry, Diamond Jewelry and Gold Sheet Artworks to deliver the most precious jewelry for each of your precious moment.









Captivate every gaze with their enchanting charm, as 'Kao and Jenye', representatives of the new generation of Icons, convey luxury and unique power through their exquisite 24K gold and diamond jewelry, set in contemporary 9K gold. These pieces perfectly complement the modern lifestyle, each radiating timeless value and reflecting the unified essence of PRIMA. Discover them in the October issue of Praew magazine.
Meet "Noon Woranuch," the epitome of the working woman with a passion for fashion. She showcases her unique style through 24K gold jewelry, radiating unparalleled luxury and brilliance, perfectly embodying the Prima brand.


Discover 24K pure gold jewelry from PRIMA in a stunning fashion set featuring "Aff Taksaorn," showcasing a beautiful, elegant, and sophisticated look that is truly impressive.
Inspired by the Thai numeral “1,” this design symbolizes “being number one and unique,” conveying elegance that reflects the artistic identity of modern women. The design is full of captivating charm, leading to timeless classicism.
Timeless and exquisite, the Butterfly Concerto diamond jewelry collection is inspired by the natural beauty of butterflies, symbols of freedom, sweetness, and elegance. This luxurious piece features meticulously cut and polished diamonds, crafted by skilled artisans.
Distinguished by its unique design from PRIMA, this piece is crafted by expert artisans who meticulously intricately carve various patterns using pure gold leaf, creating a gradient of textures that yields stunning and realistic results.
PRIMA has over 50 branches nationwide, providing convenient service near you. You can visit a branch to view products in person, make in-store purchases, request product repairs, or have your jewelry professionally cleaned. PRIMA is always happy to assist you.
Free shipping service throughout Thailand 3 - 5 days.
Free gift wrapping service and write greeting cards.
For more information, please call
02-745-6111 ext. 222.
Warranty policy for products and after-sales services.